Choose the right words to capture attention
To stand out in this age of information overload while also capturing attention quickly, participants will be given analysis methods as well as tips to better structure their written messages. They will have the opportunity to verify the benefits of the concepts shared with them by conducting their own experiment. Through writing exercises and text analysis, participants will be encouraged to practice drafting impactful messages. Their goals: to gain their audience’s support, to get others to buy into their idea, and to prompt them to take action (through a purchase, booking an appointment, signing up for a newsletter, subscribing, clicking, etc.). Throughout the training, participants will be challenged on their ability to trigger the desired emotions and achieve results.
To prepare for the training
Theoretical content, text excerpts, and examples of communication messages will be shared with participants to ensure they have a minimum knowledge base. Discussions may also take place with the trainers in order to assess each participant’s context and level.
Training objectives
Use writing methods to prompt your counterparts to take action
Build your own writing style and master the power of words
Structure your message to increase impact in written exchanges
PROGRAM
Choose the right words to capture attention
SESSION 1 | BECOMING AN EFFECTIVE COPYWRITER
A. UNDERSTANDING THE ROLE OF A COPYWRITER
Introduction to messages that capture attention,
Presentation of the different hats a copywriter wears and the channels used.
B. ADAPTING YOUR WRITING TO THE CONTEXT
Ranking products from highest to lowest priority,
Definition of Pain Killer, Vitamin, and Candy offers,
Presentation of the 5 levels of awareness and matching a message to a level,
Grouping messages into two approaches: direct and indirect.
SESSION 2 | WRITING CONTENT
C. TRIGGERING EMOTIONS IN YOUR AUDIENCE
Recalling a memorable advertisement, book, or speech,
Identifying the emotions felt by the recipient.
D. ENGAGING FROM THE VERY FIRST SECONDS
Writing titles and subtitles for a fictional article,
Sharing tips to grab attention: double meaning, humor, irony, technical vocabulary, positive and negative hooks.
E. STRUCTURING YOUR MESSAGE
Discovering the AIDA, PAS, and PASTOR methods,
Practicing these writing techniques.
Our teaching methods
We aspire for as many people as possible to have the freedom to act and fulfill their potential through our innovative and collaborative training programs. We therefore offer truly memorable learning experiences, placing pace, the desire to learn, and people at the heart of the method.
Our credo: to capitalize on innovative expertise and methods, capable of engaging all the ways our participants learn. Our approach is based on the 7 existing types of intelligence, to reach and leave a lasting impression on everyone.
At Seven, you gain access to always cutting-edge content that drives action, as well as tools that guarantee immediate impact. Our 300 experts trained in our method have already enabled 60,000 people to enjoy unforgettable learning experiences and develop new skills. Take the time to save time! Train with us.
Certification
The quality certification has been awarded for the following category of action:
Training Action
Open certificationAbout
Is this training course covered by the OPCOs?
Yes! You can get in touch with your Skills Operator to ask them about coverage. We can support you with this process.
Are there any prerequisites?
We aspire for as many people as possible to have the freedom to act and fulfill their potential through our innovative and collaborative training programs. We therefore offer truly memorable learning experiences, placing pace, the desire to learn, and people at the heart of the method.
Our credo: to capitalize on innovative expertise and methods, capable of engaging all the ways our participants learn. Our approach is based on the 7 existing types of intelligence, to reach and leave a lasting impression on everyone.
At Seven, you gain access to always cutting-edge content that drives action, as well as tools that guarantee immediate impact. Our 300 experts trained in our method have already enabled 60,000 people to enjoy unforgettable learning experiences and develop new skills. Take the time to save time! Train with us.
Does this training course fall under the FNE-Formation program?
Yes. The FNE-Formation scheme allows all employees on partial or full furlough to have their training costs covered. If your company is eligible for partial unemployment and you are in this situation: this training will be reimbursed 100% by FNE-Formation.
How am I evaluated?
Your learning outcomes will be assessed through a practical case, a simulation, or a questionnaire.
You will be given a certificate of completion at the end of the training.
Is the training accessible?
Yes
Interested in this training course? Any questions?
Catalog or custom training courses
Duration
Location
Capacity
participant(s)
NPS*
Price
Inter : 1 200 € HT par personne
Intra : sur devis
TRAINING
