Choose the right words to capture attention
To stand out in this age of information overload while also capturing attention quickly, participants will be given analysis methods as well as tips to better structure their written messages. They will have the opportunity to verify the benefits of the concepts shared with them by conducting their own experiment. Through writing exercises and text analysis, participants will be encouraged to practice drafting impactful messages. Their goals: to gain their audience’s support, to get others to buy into their idea, and to prompt them to take action (through a purchase, booking an appointment, signing up for a newsletter, subscribing, clicking, etc.). Throughout the training, participants will be challenged on their ability to trigger the desired emotions and achieve results.
To prepare for the training
Theoretical content, text excerpts, and examples of communication messages will be shared with participants to ensure they have a minimum knowledge base. Discussions may also take place with the trainers in order to assess each participant’s context and level.
Training objectives
Use writing methods to prompt your counterparts to take action
Build your own writing style and master the power of words
Structure your message to increase impact in written exchanges
PROGRAM
Choose the right words to capture attention
Session 1 - Becoming an effective copywriter
A. Understanding the role of a copywriter
Introduction to attention-grabbing speeches
Presentation of the different hats of the copywriter and the channels used
B. Adapting your writing to the context
Ranking products from most to least priority
Definition of pain killer, vitamin, and candy offers
Presentation of the 5 awareness levels and matching a message to a level
Grouping messages into two approaches: direct and indirect
Session 2 - Writing content
A. Triggering emotions in your audience
Recall of an advertisement, a book, or a memorable speech
Identification of the emotions felt by the recipient
B. Grabbing attention within the first few seconds
Writing headlines and subheadings for a fictional article
Sharing tips for grabbing attention: double meanings, humor, irony, technical vocabulary, positive and negative hooks
C. Structuring your message
Discovery of the AIDA, PAS and PASTOR methods
Practice of these writing techniques
Our teaching methods
We aspire for as many people as possible to have the freedom to act and fulfill themselves thanks to our innovative and collaborative training programs. We therefore offer truly memorable learning experiences, putting pace, the desire to learn, and people at the heart of the method.
Our credo: to build on expertise and innovative formats, capable of engaging all the ways our participants learn. Our approach is based on the 7 existing types of intelligence, to reach and leave a lasting impression on everyone.
At Seven, you have access to content that is always at the cutting edge and prompts action, as well as tools that guarantee an immediate impact. Our 300 experts trained in our method have already enabled 60,000 people to experience unforgettable learning experiences and develop new skills. Take the time to save time! Train with us.
Certification
The certification was issued under the following category of action: Training action
Open certificationAbout
Is this training course covered by the OPCOs?
Yes! You can get in touch with your Skills Operator to ask them about coverage. We can support you with this process.
Are there any prerequisites?
No prerequisites are required to enroll in the training.
Does this training course fall under the FNE-Formation program?
Yes. The FNE-Formation scheme allows all employees on partial or full furlough to have their training costs covered. If your company is eligible for partial unemployment and you are in this situation: this training will be reimbursed 100% by FNE-Formation.
How am I evaluated?
Your learning outcomes will be assessed through a practical case, a simulation, or a questionnaire.
You will be given a certificate of completion at the end of the training.
Is the training accessible?
Regarding the terms and deadlines for access to this training, you can contact us directly with a minimum notice of 15 days before the desired date.
Accessible to people with disabilities: a designated disability coordinator will follow up on any adaptation request, which must be reported in advance of the training.
Are you interested in this training?
Training programs can be custom-designed.
Duration (in days)
2 days
(adjustable internally)
Duration (in hours)
12h (2x6h)
Location
Capacity
participants
NPS*
Inter price
1 200 € HT
per participant
Intra price
TRAINING
