Increase your impact on LinkedIn
To build awareness, sell a product or service, reach out to recruiters or the right candidates, stay on top of industry news, and find the right contacts: LinkedIn offers its users far more than an online CV. This professional network, with 23 million registered members in France, has 10 million active monthly users. How can you make the most of this social network’s resources? How can you increase your impact on LinkedIn and use it effectively for your personal or professional branding? During this training, participants will discover LinkedIn’s hidden features and learn how to draw inspiration from the best profiles to boost their e-reputation. To do so, they will test the best influence strategies, optimize their personal page, create engaging content, and expand their contact base.
To prepare for the training
Theoretical content, text excerpts, and examples of communication messages will be shared with participants to ensure they have a minimum knowledge base. Discussions may also take place with the trainers in order to assess each participant’s context and level.
Training objectives
Know how to use LinkedIn’s major and hidden features
Develop your network and your visibility
Improve your LinkedIn page or profile
Write engaging content
PROGRAM
Increase your impact on LinkedIn
SESSION 1 | DEVELOPING AN ACTIVE PRESENCE ON LINKEDIN
A. MOVING FROM PASSIVE STATUS...
Understanding the opportunities offered by the LinkedIn channel,
Identifying the best levers to increase one’s knowledge of one (or more) topic(s).
B. ... TO BECOMING ACTIVE, OR EVEN REACTIVE
Defining your personal content strategy,
Writing effective posts based on your profile,
Improving reactions (impressions, likes, comments, shares),
Interacting with other people’s content.
SESSION 2 | OPTIMIZING YOUR PROFILE AND STANDING OUT
C. BUILDING YOUR REPUTATION, FINDING CANDIDATES OR A JOB THROUGH IMPACTFUL MESSAGING
Study of Simon Sinek’s Golden Circles conceptWriting a convincing introduction that represents yourself,
Discovering the rules of a good personal LinkedIn profile,
Optimizing your profile page.
D. EXPANDING YOUR NETWORK, SEARCHING FOR TALENT OR LEADS THROUGH GOOD USE OF THE LAWS OF INFLUENCE
Presentation of Robert Cialdini’s 6 laws of influence,
Experimenting with the law of submission to authority,
Getting your connections to carry out a desired action through consistency in commitment,
Highlighting your uniqueness through your profile, posts, and actions,
Using reciprocity by behaving toward others as we would like them to behave toward us,
Connecting with contacts who are similar to us,
Using the principle of social proof.
Our teaching methods
We aspire for as many people as possible to have the freedom to act and fulfill their potential through our innovative and collaborative training programs. We therefore offer truly memorable learning experiences, placing pace, the desire to learn, and people at the heart of the method.
Our credo: to capitalize on innovative expertise and methods, capable of engaging all the ways our participants learn. Our approach is based on the 7 existing types of intelligence, to reach and leave a lasting impression on everyone.
At Seven, you gain access to always cutting-edge content that drives action, as well as tools that guarantee immediate impact. Our 300 experts trained in our method have already enabled 60,000 people to enjoy unforgettable learning experiences and develop new skills. Take the time to save time! Train with us.
Certification
The quality certification has been awarded for the following category of action:
Training Action
Open certificationAbout
Is this training course covered by the OPCOs?
Yes! You can get in touch with your Skills Operator to ask them about coverage. We can support you with this process.
Are there any prerequisites?
We aspire for as many people as possible to have the freedom to act and fulfill their potential through our innovative and collaborative training programs. We therefore offer truly memorable learning experiences, placing pace, the desire to learn, and people at the heart of the method.
Our credo: to capitalize on innovative expertise and methods, capable of engaging all the ways our participants learn. Our approach is based on the 7 existing types of intelligence, to reach and leave a lasting impression on everyone.
At Seven, you gain access to always cutting-edge content that drives action, as well as tools that guarantee immediate impact. Our 300 experts trained in our method have already enabled 60,000 people to enjoy unforgettable learning experiences and develop new skills. Take the time to save time! Train with us.
Does this training course fall under the FNE-Formation program?
Yes. The FNE-Formation scheme allows all employees on partial or full furlough to have their training costs covered. If your company is eligible for partial unemployment and you are in this situation: this training will be reimbursed 100% by FNE-Formation.
How am I evaluated?
Your learning outcomes will be assessed through a practical case, a simulation, or a questionnaire.
You will be given a certificate of completion at the end of the training.
Is the training accessible?
Yes
Interested in this training course? Any questions?
Catalog or custom training courses
Duration
Location
Capacity
participant(s)
NPS*
Price
Inter : 600 € HT par personne
Intra : sur devis
TRAINING
