Increase your impact on LinkedIn
To build awareness, sell a product or service, reach out to recruiters or the right candidates, stay on top of industry news, and find the right contacts: LinkedIn offers its users far more than an online CV. This professional network, with 23 million registered members in France, has 10 million active monthly users. How can you make the most of this social network’s resources? How can you increase your impact on LinkedIn and use it effectively for your personal or professional branding? During this training, participants will discover LinkedIn’s hidden features and learn how to draw inspiration from the best profiles to boost their e-reputation. To do so, they will test the best influence strategies, optimize their personal page, create engaging content, and expand their contact base.
To prepare for the training
Theoretical content, text excerpts, and examples of communication messages will be shared with participants to ensure they have a minimum knowledge base. Discussions may also take place with the trainers in order to assess each participant’s context and level.
Training objectives
Know how to use LinkedIn’s major and hidden features
Develop your network and your visibility
Improve your LinkedIn page or profile
Write engaging content
PROGRAM
Increase your impact on LinkedIn
Session 1 - Developing an active presence on LinkedIn
A. Moving from passive...
Understanding the opportunities offered by the LinkedIn channel
Identifying the best levers to increase one's knowledge of one (or more) topic(s)
B. ... To being active, even reactive
Defining one's personal content strategy
Writing effective posts based on one's profile
Improving engagement (impressions, likes, comments, shares)
Interacting with others' content
Session 2 - Optimizing your profile and standing out
A. Building your reputation, finding candidates or a job through a powerful message
Study of Simon Sinek's Golden Circle concept
Writing an introduction that is convincing and representative of oneself
Discovering the rules of a good personal LinkedIn profile
Optimizing your profile page
B. Expanding your network, seeking talent or leads through good use of the laws of influence
Presentation of Robert Cialdini's 6 laws of influence
Experimentation with the principle of submission to authority
Getting one's contacts to carry out a desired action thanks to consistency in commitment
Highlighting one's scarcity through one's profile, posts, and actions
Using reciprocity by treating others as we would like them to treat us
Connecting with contacts who resemble us
Using the principle of social proof
Our teaching methods
We aspire for as many people as possible to have the freedom to act and fulfill themselves thanks to our innovative and collaborative training programs. We therefore offer truly memorable learning experiences, putting pace, the desire to learn, and people at the heart of the method.
Our credo: to build on expertise and innovative formats, capable of engaging all the ways our participants learn. Our approach is based on the 7 existing types of intelligence, to reach and leave a lasting impression on everyone.
At Seven, you have access to content that is always at the cutting edge and prompts action, as well as tools that guarantee an immediate impact. Our 300 experts trained in our method have already enabled 60,000 people to experience unforgettable learning experiences and develop new skills. Take the time to save time! Train with us.
Certification
The certification was issued under the following category of action: Training action
Open certificationAbout
Is this training course covered by the OPCOs?
Yes! You can get in touch with your Skills Operator to ask them about coverage. We can support you with this process.
Are there any prerequisites?
No prerequisites are required to enroll in the training.
Does this training course fall under the FNE-Formation program?
Yes. The FNE-Formation scheme allows all employees on partial or full furlough to have their training costs covered. If your company is eligible for partial unemployment and you are in this situation: this training will be reimbursed 100% by FNE-Formation.
How am I evaluated?
Your learning outcomes will be assessed through a practical case, a simulation, or a questionnaire.
You will be given a certificate of completion at the end of the training.
Is the training accessible?
Regarding the terms and deadlines for access to this training, you can contact us directly with a minimum notice of 15 days before the desired date.
Accessible to people with disabilities: a designated disability coordinator will follow up on any adaptation request, which must be reported in advance of the training.
Are you interested in this training?
Training programs can be custom-designed.
Duration (in days)
1 day
(adjustable internally)
Duration (in hours)
6h
Location
Capacity
participants
NPS*
Inter price
600 € HT
per participant
Intra price
TRAINING
