Mastering the art of storytelling
To craft a clear and impactful message, it is important to identify your own communication profile, become aware of the elements that come from you (your words, tone of voice, verbal language, etc.), and observe your interlocutors in order to deliver a message that is tailored to them. Capturing your audience’s interest also means touching them at the deepest level of their being and eliciting genuine emotions. To do this, self-confidence—as well as confidence in your message and in your ability to influence—is necessary to have impact. Yet many of us are not comfortable speaking in front of an audience. This is the area participants will work on through several workshops. They will study various techniques so that their message gains impact both in substance and in form.
To prepare for the training
Theoretical content, text excerpts, and examples of communication messages will be shared with participants to ensure they have a minimum knowledge base. Discussions may also take place with the trainers in order to assess each participant’s context and level.
Training objectives
Identify the communication profile of others in a digital exchange
Adapt your communication to heterogeneous profiles
Know how to communicate effectively with different profiles
Adapt your speech according to the channel
Build impactful storytelling
Build a clear message
Master the art of storytelling
PROGRAM
Mastering the art of storytelling
SESSION 1 | MASTERING EXCHANGES
A. UNDERSTANDING HOW EXCHANGES WORK
Discovery of the six main thinking modes according to de Bono’s Six Thinking Hats theory,
Identifying one’s own communication profile and that of others,
Introduction to meta-communication during interactions with one’s interlocutors,
Adopting all perspectives to unblock situations.
B. BEING COMFORTABLE WHEN SPEAKING IN PUBLIC
Work on structuring a speech based on a chosen topic,
Sharing best practices for public speaking,
Speaking exercises punctuated by group discussions with individual and collective feedback.
SESSION 2 | CREATING A POSITIVE IMPACT THROUGH YOUR SPEECH
C. MAKING YOUR SPEECH IMPACTFUL
Discovery of Albert Mehrabian’s three pillars: words, voice, body language,
Becoming aware of the power of visual communication,
Learning and mastering one’s speech to create a positive impact vocally and visually,
Practical application and work on participants’ proxemics.
D. PLAYING ON EMOTIONS
Discovering the golden rules of storytelling, both in substance and in form,
Study of the most effective storytelling types (personal story, heard story, ideal story, empathic story),
Practice of fun writing and creativity exercises,
Public speaking in front of the entire audience.
Our teaching methods
We aspire for as many people as possible to have the freedom to act and fulfill their potential through our innovative and collaborative training programs. We therefore offer truly memorable learning experiences, placing pace, the desire to learn, and people at the heart of the method.
Our credo: to capitalize on innovative expertise and methods, capable of engaging all the ways our participants learn. Our approach is based on the 7 existing types of intelligence, to reach and leave a lasting impression on everyone.
At Seven, you gain access to always cutting-edge content that drives action, as well as tools that guarantee immediate impact. Our 300 experts trained in our method have already enabled 60,000 people to enjoy unforgettable learning experiences and develop new skills. Take the time to save time! Train with us.
Certification
The quality certification has been awarded for the following category of action:
Training Action
Open certificationAbout
Is this training course covered by the OPCOs?
Yes! You can get in touch with your Skills Operator to ask them about coverage. We can support you with this process.
Are there any prerequisites?
We aspire for as many people as possible to have the freedom to act and fulfill their potential through our innovative and collaborative training programs. We therefore offer truly memorable learning experiences, placing pace, the desire to learn, and people at the heart of the method.
Our credo: to capitalize on innovative expertise and methods, capable of engaging all the ways our participants learn. Our approach is based on the 7 existing types of intelligence, to reach and leave a lasting impression on everyone.
At Seven, you gain access to always cutting-edge content that drives action, as well as tools that guarantee immediate impact. Our 300 experts trained in our method have already enabled 60,000 people to enjoy unforgettable learning experiences and develop new skills. Take the time to save time! Train with us.
Does this training course fall under the FNE-Formation program?
Yes. The FNE-Formation scheme allows all employees on partial or full furlough to have their training costs covered. If your company is eligible for partial unemployment and you are in this situation: this training will be reimbursed 100% by FNE-Formation.
How am I evaluated?
Your learning outcomes will be assessed through a practical case, a simulation, or a questionnaire.
You will be given a certificate of completion at the end of the training.
Is the training accessible?
Yes
Interested in this training course? Any questions?
Catalog or custom training courses
Duration
Location
Capacity
participant(s)
NPS*
Price
Inter : 1 200 € HT par personne
Intra : sur devis
TRAINING
