Mastering the art of storytelling
To craft a clear and impactful message, it is important to identify your own communication profile, become aware of the elements that come from you (your words, tone of voice, verbal language, etc.), and observe your interlocutors in order to deliver a message that is tailored to them. Capturing your audience’s interest also means touching them at the deepest level of their being and eliciting genuine emotions. To do this, self-confidence—as well as confidence in your message and in your ability to influence—is necessary to have impact. Yet many of us are not comfortable speaking in front of an audience. This is the area participants will work on through several workshops. They will study various techniques so that their message gains impact both in substance and in form.
To prepare for the training
Theoretical content, text excerpts, and examples of communication messages will be shared with participants to ensure they have a minimum knowledge base. Discussions may also take place with the trainers in order to assess each participant’s context and level.
Training objectives
Identify the communication profile of others in a digital exchange
Adapt your communication to heterogeneous profiles
Know how to communicate effectively with different profiles
Adapt your speech according to the channel
Build impactful storytelling
Build a clear message
Master the art of storytelling
PROGRAM
Mastering the art of storytelling
Session 1 - Mastering Interactions
A. Understanding How Interactions Work
Discovering the six main modes of thought according to de Bono's theory of the Six Thinking Hats
Identifying your own communicator profile and that of others
Introduction to meta-communication during exchanges with your interlocutors
Adopting all perspectives to unlock situations
B. Being Comfortable Speaking in Public
Working on building a speech from a chosen topic
Sharing best practices for public speaking
Speaking exercises punctuated by group discussions with individual and group feedback
Session 2 - Making a Positive Impact Through Your Speech
A. Making Your Speech Impactful
Discovering the three pillars of Albert Mehrabian: words, voice, gestures
Becoming aware of the power of visual communication
Learning and mastering your speech to make a positive impact through vocal and visual elements
Practical exercises and work on participants' proxemics
B. Playing with Emotions
Discovering the golden rules of storytelling, both in content and form
Study of the most effective storytelling approaches (personal story, heard story, ideal story, empathetic story)
Practice of fun writing and creativity exercises
Speaking in front of the entire audience
Our teaching methods
We aspire for as many people as possible to have the freedom to act and fulfill themselves thanks to our innovative and collaborative training programs. We therefore offer truly memorable learning experiences, putting pace, the desire to learn, and people at the heart of the method.
Our credo: to build on expertise and innovative formats, capable of engaging all the ways our participants learn. Our approach is based on the 7 existing types of intelligence, to reach and leave a lasting impression on everyone.
At Seven, you have access to content that is always at the cutting edge and prompts action, as well as tools that guarantee an immediate impact. Our 300 experts trained in our method have already enabled 60,000 people to experience unforgettable learning experiences and develop new skills. Take the time to save time! Train with us.
Certification
The certification was issued under the following category of action: Training action
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Is this training course covered by the OPCOs?
Yes! You can get in touch with your Skills Operator to ask them about coverage. We can support you with this process.
Are there any prerequisites?
No prerequisites are required to enroll in the training.
Does this training course fall under the FNE-Formation program?
Yes. The FNE-Formation scheme allows all employees on partial or full furlough to have their training costs covered. If your company is eligible for partial unemployment and you are in this situation: this training will be reimbursed 100% by FNE-Formation.
How am I evaluated?
Your learning outcomes will be assessed through a practical case, a simulation, or a questionnaire.
You will be given a certificate of completion at the end of the training.
Is the training accessible?
Regarding the terms and deadlines for access to this training, you can contact us directly with a minimum notice of 15 days before the desired date.
Accessible to people with disabilities: a designated disability coordinator will follow up on any adaptation request, which must be reported in advance of the training.
Are you interested in this training?
Training programs can be custom-designed.
Duration (in days)
2 days
(adjustable internally)
Duration (in hours)
12h (2x6h)
Location
Capacity
participants
NPS*
Inter price
1 200 € HT
per participant
Intra price
TRAINING
