Succeed in your prospecting (Cold Calling and Small Talk)
This training is designed for those looking to improve their communication skills, energize their relationships during business meetings, and master the art of telephone prospecting, also known as Cold Calling. Participants will discover the principles of effective Small Talk and proven Cold Calling techniques. They will learn practical strategies to initiate and sustain engaging conversations, as well as to reach prospects effectively and professionally.
To prepare for the training
In preparation for the training session, theoretical video content and possible readings will be shared with participants to ensure a common minimum foundation. Potential exchanges with the trainers should be anticipated to assess the context and participants’ experience.
Training objectives
Develop Effective Communication Skills
Strengthen the Ability to Initiate and Maintain Meaningful Conversations
Improve Professional Relationships and Business Networking
Managing Difficult Communication Situations
Master Cold Calling Techniques
PROGRAM
Succeed in your prospecting (Cold Calling and Small Talk)
Session 1 - Small Talk
A. Workshop: The 5 Principles of Good Small Talk
Explore the value and role of small talk in professional interactions.
Examine and practice each principle through concrete examples and role-playing scenarios.
Experiment with opening lines and universal conversation topics.
B. Workshop: Active Listening and Engagement in Conversation
Understand and practice the different types of listening
Practice active listening and appropriate responses in conversations.
Develop skills to respond in a constructive and encouraging manner.
Session 2 - Cold Calling
A. Workshop: Cold Calling Techniques
Understand the basics of cold calling.
Learn how to prepare an effective prospecting call.
Practice overcoming common objections and maintaining control of the conversation.
B. Workshop: Prospect Follow-up and Management
Set up a prospect follow-up system.
Learn how to manage and evaluate the results of prospecting calls.
Identify opportunities for improvement and personal development.
Our teaching methods
We aspire for as many people as possible to have the freedom to act and fulfill themselves thanks to our innovative and collaborative training programs. We therefore offer truly memorable learning experiences, putting pace, the desire to learn, and people at the heart of the method.
Our credo: to build on expertise and innovative formats, capable of engaging all the ways our participants learn. Our approach is based on the 7 existing types of intelligence, to reach and leave a lasting impression on everyone.
At Seven, you have access to content that is always at the cutting edge and prompts action, as well as tools that guarantee an immediate impact. Our 300 experts trained in our method have already enabled 60,000 people to experience unforgettable learning experiences and develop new skills. Take the time to save time! Train with us.
Certification
The quality certification has been awarded for the following category of action:
Training organization
Training Action
Open certificationAbout
Is this training course covered by the OPCOs?
Yes! You can get in touch with your Skills Operator to ask them about coverage. We can support you with this process.
Are there any prerequisites?
This training is aimed at salespeople, managers, directors, team leaders, as well as anyone wishing to use their communication to improve their relationships and telephone prospecting.
Does this training course fall under the FNE-Formation program?
Yes. The FNE-Formation scheme allows all employees on partial or full furlough to have their training costs covered. If your company is eligible for partial unemployment and you are in this situation: this training will be reimbursed 100% by FNE-Formation.
How am I evaluated?
Your learning outcomes will be assessed through a practical case, a simulation, or a questionnaire.
You will be given a certificate of completion at the end of the training.
Is the training accessible?
Regarding the terms and deadlines for access to this training, you can contact us directly with a minimum notice of 15 days before the desired date.
Accessible to people with disabilities: a designated disability coordinator will follow up on any adaptation request, which must be reported in advance of the training.
Are you interested in this training?
Training programs can be custom-designed.
Duration (in days)
2 half-days
(adjustable internally)
Duration (in hours)
6h (2x3h)
Location
Capacity
participants
NPS*
Inter price
600€ HT
per participant
Intra price
TRAINING
